Prime Highlights:
- Bugatti launches its first residential tower in Dubai, offering ultra-luxury apartments with private car lifts for top penthouses.
- High-profile buyers, including Neymar and Andrea Bocelli, have already invested in the exclusive branded residences.
Key Facts:
- Apartments in Bugatti Residences start at $5.2 million (£3.9 million), with the most expensive penthouses costing up to $54 million.
- Dubai leads the Middle East in branded residences, with global projects expected to rise from 611 today to over 1,000 by 2030.
Background:
Bugatti, the French luxury car maker, is moving into real estate with its first residential tower in Dubai, United Arab Emirates. The 43-story Bugatti Residences, developed with UAE-based Binghatti Properties, marks the company’s entry into the growing market for branded homes.
Apartments in the tower start at $5.2 million (£3.9 million), and the top penthouses include private lifts so owners can park their cars inside. High-profile buyers include footballer Neymar Junior and opera singer Andrea Bocelli. Neymar is said to have paid $54 million for one of the penthouses.
Branded residences have grown rapidly over the past decade. In 2011, there were 169 projects worldwide, and today there are 611. By 2030, the number could rise to over 1,000. Dubai is leading the Middle East in these developments as more wealthy individuals move to the city.
More luxury brands are entering the market. Porsche and Aston Martin have branded residences in Miami, while Jacob & Co, Fendi, and Missoni are building homes in the UAE. These projects give the brands extra income, as developers handle construction and buyers pay for the brand name.
These homes offer more than just living space. Many include private clubs, wellness centers, and exclusive services like chauffeured cars, yacht access, and private jets. The combination of luxury, privacy, and status is what makes them appealing.
“Clients appreciate that each apartment is unique,” says Muhammed BinGhatti, chairman of Binghatti Properties. “Owning a one-of-a-kind home from a famous brand gives a special experience that can’t be found anywhere else.”
Experts say this trend reflects the growing desire of wealthy buyers for unique properties that show status and brand loyalty. Branded residences are becoming one of the most exclusive ways to live in today’s luxury real estate market.
