Prime Highlights:
- Supermarkets like M&S, Morrisons, Asda, Ocado, and the Co-op are launching products aimed at shoppers using weight-loss drugs, reflecting changing eating habits.
- Retailers are introducing smaller, protein-rich, and nutrient-packed meals and snacks to meet growing demand for healthier options.
Key Facts:
- About 6% of UK adults are currently using GLP-1 weight-loss drugs like Wegovy and Mounjaro.
- Stores are seeing increased sales of smaller portions, protein-rich foods, and fresh produce as shoppers focus on healthier choices.
Background:
UK supermarkets are joining the new health trend called “Jab-uary” by offering foods for people taking weight-loss drugs like Wegovy and Mounjaro. Major supermarkets like M&S, Morrisons, Asda, Ocado, and the Co-op are making new products for these customers, reflecting changes in what people are choosing to eat and buy.
Ocado has introduced a special “weight management” section online, with products like small protein-packed portions of steak and powdered greens supplements. It also features M&S’s new “Nutrient Dense” range of meals, snacks, and drinks, designed to give more nutrients while keeping calories low. Items like the £7 chicken satay ready meal and £2 coconut water shot are marketed as ideal for those reducing their food intake.
The Co-op is highlighting “mini meals” inspired by global cuisines, while Sainsbury’s has introduced its “Small but Mighty” range of low-calorie, high-protein ready meals. Tesco is keeping a close eye on the trend, showing how weight-loss drugs are starting to affect shopping habits.
Although only about 6% of UK adults take these drugs, the trend is already changing what people buy. Shoppers are choosing more protein-rich foods, fresh produce, and smaller portions, prompting supermarkets to create new products. Greggs and other food shops have seen customers choosing smaller and healthier meals, especially as food gets more expensive.
The “Jab-uary” trend shows UK supermarkets are quickly adapting to healthier eating habits, offering easy, nutritious, and new products for shoppers.
