In the arena of premium spirits, where the distinction between ordinary and exceptional is as nuanced as the flavors in a glass of Scotch, certain players rise above the rest. This is a realm where each achievement is a testament to craftsmanship, each milestone a marker of progress.
Amidst this backdrop, Cartel Bros Private Limited stands out with a portfolio that epitomizes sophistication and quality. The company’s impressive sales milestones and prestigious awards not only highlight its dedication to excellence but also affirm its status as a leading figure in the industry.
In 2023, Cartel Bros achieved a significant milestone with the launch and rapid ascent of its flagship product, The Glenwalk, in the premium Scotch whisky market. Throughout the year, the company recorded impressive sales, distributing 207,777 bottles and generating gross sales of ₹216.5 million. After accounting for VAT, TCS, and various schemes, net sales amounted to ₹127.8 million. The Glenwalk’s financial performance is further underscored by a gross profit of ₹36.3 million, reflecting a robust profit margin of 28.43%. This strong financial performance in its inaugural year highlights Cartel Bros’ potential for continued growth and market expansion in the premium beverage sector.
Delivering a Sip of Excellence
At Cartel Bros, there is a commitment to excellence without compromise—whether it’s taste, experience, or business integrity. Their approach to liqueur is driven by a profound appreciation for refinement and luxury, delivering a sip of excellence each time.
With its aspirational portfolio of authentic spirits, Cartel Bros brings the world’s premium liquors together under one roof. The company excels in adding value and building brands, focusing on importing, launching, and distributing globally acclaimed names within the Indian market.
At Cartel Bros, the organization upholds four core values that define its approach and culture:
- Authenticity: Cartel Bros remains committed to being genuine in all interactions. It prioritizes true relationships and experiences with its partners and customers, ensuring that its actions and offerings are always sincere.
- Innovation: The company consistently pushes the boundaries of the spirits industry, seeking novel ways to enhance its offerings and delight its customers. Innovation is at the heart of its mission to continuously improve and lead in its field.
- Collaboration: Cartel Bros values the strength of partnership. It emphasizes working together with its network to achieve common goals and shared success, recognizing that collective effort drives its progress and achievements.
- Excellence: The organization is dedicated to exceptional quality in every aspect of its business. From product selection to customer service, Cartel Bros strives for the highest standards, ensuring that its offerings and interactions are outstanding.
These values guide Cartel Bros in its decision-making, shape its organizational culture, and fuel its mission to provide unique spirits and unforgettable experiences to its customers.
Forging Transparent and Empathetic Leadership
The leadership style at Cartel Bros is characterized by openness, collaboration, and support. Leaders at the company cultivate an environment where employees feel comfortable sharing their ideas and suggestions, which fosters innovation and creativity throughout the organization. They are approachable and maintain open lines of communication, ensuring that dialogue flows seamlessly across teams.
Cartel Bros’ leadership is also deeply committed to the personal and professional development of each employee. They offer guidance and resources to help individuals achieve their full potential, including mentorship, training programs, and career development opportunities.
A strong emphasis is placed on work-life balance, with the understanding that personal well-being significantly influences professional success. Leaders at Cartel Bros prioritize creating a positive and motivating workplace culture, where employees are empowered to take initiative, contribute their insights, and grow both professionally and personally.
At Cartel Bros, communication between leaders and employees is characterized by openness, transparency, and directness. The company maintains an environment where there are no barriers or hierarchical restrictions when it comes to sharing ideas, concerns, or feedback. Leaders are accessible and foster a culture that encourages employees to engage in honest and meaningful conversations.
Transparency is a fundamental aspect of the company’s communication approach. Leaders make it a priority to clearly communicate important decisions, changes, and company goals to the entire team. This commitment to transparency builds trust and ensures that everyone is aligned with the company’s vision and objectives.
To support this open communication framework, Cartel Bros organizes regular check-ins, town halls, and feedback sessions. These platforms provide employees with opportunities to voice their opinions and stay informed about company developments. This approach contributes to a collaborative and inclusive work environment where every employee feels heard and valued.
Medals of Merit
The company takes immense pride in its recent accomplishments, particularly the significant international recognition of its flagship Scotch whisky. Glenwalk has been recognized for its exceptional quality in recent international spirits competitions:
- ProWine 2023: Gold
- India Wine & Spiritz Awards 2024: Gold
- International Wine & Spirits Competition 2024: Silver
- London Spirits Competition 2024: Silver
Glenwalk has demonstrated its excellence in the spirits industry by securing top awards across various prestigious events, including both regional and global competitions.
Rodchenko (Vodka)
Rodchenko has achieved notable recognition at the India Wine & Spiritz Awards:
- India Wine & Spiritz Awards 2024: Silver
Rodchenko’s vodka has been acknowledged for its quality and craftsmanship, receiving a Silver award at one of India’s most prominent spirits competitions.
SOCI (Gin)
SOCI has also been awarded at the India Wine & Spiritz Awards:
- India Wine & Spiritz Awards 2024: Silver
At Cartel Bros, innovation among employees is actively nurtured through a range of initiatives designed to spark creativity and recognize outstanding contributions. A cornerstone of this approach is the Rewards and Recognition (R&R) program. This initiative celebrates and rewards employees who bring forward innovative ideas or solutions, motivating them to think creatively and drive the company’s success. By valuing and promoting innovation, the program fosters a culture where fresh ideas are embraced and celebrated.
In addition to recognizing innovation, Cartel Bros is committed to investing in Learning and Development programs. These programs offer employees the chance to enhance their skills and stay abreast of industry trends. Through diverse workshops, training sessions, and access to cutting-edge resources, employees are encouraged to explore new ideas and apply creative solutions to their roles.
Organization: Cartel Bros Private Limited
Edition: Fastest Growing Companies in India 2024
Quotes:
“At Cartel Bros, we’re dedicated to crafting spirits that embody timeless elegance. Our flagship product, The Glenwalk, is a testament to our commitment to sophistication and excellence in every sip.”
We’re proud of the remarkable success we achieved in our first year. Distributing over 200,000 bottles and generating substantial sales underscores our strong market presence and potential for future growth.”
“Our leadership style is built on openness and collaboration. We foster an environment where all voices are heard and ideas are encouraged.”
