Prime Highlights:

• Nike’s collaboration with Kim Kardashian’s Skims, NikeSKIMS, launches this Friday, featuring three main collections, Matte, Shine, and Airy, updated seasonally for both workouts and everyday wear.
• The partnership reflects Nike’s strategy to combine performance and style, targeting both professional athletes and everyday female shoppers.

Key Facts:

• The NikeSKIMS launch will include around 40 new styles, along with seasonal items like vintage-inspired pieces and versatile layering options.
• Top athletes promoting the line include Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Chloe Kim.

Key Background:

Nike’s new activewear collaboration with Kim Kardashian’s Skims brand, called NikeSKIMS, will launch this Friday. The collection is a major step in Nike’s plan to attract more female shoppers. It will feature three main collections, Matte, Shine, and Airy, updated seasonally, with around 40 styles that can be worn for workouts or everyday use.

The line was supposed to launch in the spring but was delayed due to production issues. Besides the regular collections, the seasonal products, such as vintage-style pieces and versatile layers, will also be launched, which will appeal to both athletes and ordinary activewear shoppers.

NikeSKIMS will feature top female athletes such as Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Chloe Kim. This shows Nike’s focus on combining performance and style for both athletes and everyday shoppers.

The collaboration is part of CEO Elliott Hill’s plan to refocus on sports performance while keeping stylish options. Under previous leadership, Nike focused more on lifestyle apparel, which helped sales exceed $50 billion, but some critics said it moved away from its athletic roots. The new line aims to balance both.

For Skims, the partnership gives access to Nike’s manufacturing and development resources, helping the brand grow globally. Even with its celebrity backing, Skims is still smaller compared to other big activewear brands. Jens Grede, CEO of Skims, said NikeSKIMS is “more than a collaboration” and that the launch sets a “new standard for how activewear is sold and experienced.”

Nike President Amy Montagne added that the partnership shows the company’s commitment to women and its goal to grow in the female activewear market. The NikeSKIMS launch reflects both brands’ aim to redefine activewear by combining performance, style, and wide appeal.