Rising Above Challenges: A Glimpse into Kerala’s Leading Healthcare Institution
Modern healthcare demands a delicate balance. Technological advancements, from AI diagnosis to wearable health monitors, offer unprecedented potential. Yet, these innovations must coexist with the core of medicine: human empathy and compassion. Only by merging state-of-the-art technology with genuine patient care can we achieve optimal health outcomes and a truly patient-centric system.
SUT Super Specialty Hospital in Pattom, Thiruvananthapuram, exemplifies this ideal. In a sector where precision and empathy are equally vital, SUT has carved out a unique space, blending advanced medical services with a deep commitment to patient well-being. This holistic approach has not only set the hospital apart as a leader in its field but also earned it the prestigious title of one of the ‘Best Places to Work 2024.’
A Legacy Rooted in Vision
Established in 1987, SUT Super Specialty Hospital was the brainchild of Dr. Bharathchandran, an eminent cardiologist, inspired by the visionary erstwhile Maharaja of Travancore. The hospital’s mission from the outset was clear – to provide quality care driven by the latest technology, all at an affordable price point. Dr. B R Shetty, the chairman of BRS group which is the current promoting group of the hospital laid out a very simple empathetic rule ‘Pulse before Purse’. SUT follows the rule religiously.
In a region where healthcare was still predominantly government-driven, SUT emerged as Kerala’s first corporate healthcare entity, setting a new standard for private hospitals in the state. This innovative approach laid the foundation for what would become a healthcare institution known for its unwavering commitment to excellence.
Challenges in the Early Days
Launching a corporate hospital in a state where such a concept was relatively unheard of came with its own set of challenges. SUT faced significant hurdles in establishing its identity and gaining acceptance among the public.
The community was initially skeptical, questioning the viability of a private entity offering high-quality care at affordable rates. However, the hospital’s commitment to its mission and the relentless efforts of its team eventually won over the community.
The Turning Point: Resilience in Adversity
The year 2020 was a watershed moment for SUT Super Specialty Hospital. Like many institutions worldwide, the hospital was hit hard by the financial difficulties faced by its promoting group, compounded by the outbreak of the COVID-19 pandemic. This crisis could have been catastrophic, but instead, it became a turning point.
Under the leadership of Col. Rajeev Mannali—the CEO, the hospital chose a path of self-reliance and financial independence. This decision was not merely a survival tactic but a strategic pivot that set the hospital on a trajectory of renewed growth and success. The commitment to staying debt-free and the collective effort of the entire workforce played a crucial role in navigating these turbulent times.
Strategic Choices: The Path to Success
SUT Super Specialty Hospital’s journey to success has been marked by a series of strategic decisions that have differentiated it from its competitors. Rather than following industry trends or benchmarking against others, the hospital charted its unique course.
It kept its promises, treated all stakeholders with respect and dignity, and maintained low tariffs without compromising on the quality of care. The hospital’s emphasis on outcomes over optics allowed it to build a reputation for reliability and excellence in healthcare.
Marketing Through Experience
Unlike many organizations that rely heavily on traditional marketing strategies, SUT Super Specialty Hospital has built its brand primarily through word-of-mouth and social media. The hospital’s focus on delivering exceptional patient care has naturally led to positive reviews and recommendations, creating a strong, organic marketing presence. This approach not only saved costs but also ensured that the hospital’s reputation was built on genuine patient experiences rather than slick advertising campaigns.
Learning and Leading
With his military background, Col. Rajeev has instilled a culture of directness and goal-oriented action at SUT. The most valuable lesson he shares with aspiring entrepreneurs is to be straightforward, set achievable goals, and pursue them with the full involvement of the entire team. This approach has not only driven the hospital’s success but also created a workplace culture that values transparency and collaboration.
Impact on the Community
SUT Super Specialty Hospital has not only become a leader in healthcare but has also had a profound impact on the local community. The hospital’s commitment to affordability and quality has made it a trusted healthcare provider in Kerala, known for its dependability and cost-effectiveness. By continuously investing in state-of-the-art technology and expanding its range of services, SUT has contributed to raising the standard of healthcare in the region.
Centers of Excellence
Looking ahead, SUT Super Specialty Hospital has ambitious plans to expand its impact. The hospital aims to establish five centers of excellence in major surgical disciplines, further enhancing its capacity to provide top-tier medical care. These centers will not only strengthen the hospital’s service offerings but also cement its position as a leading healthcare institution in Kerala and beyond.
Words of Wisdom
For those looking to follow in his footsteps, Col. Rajeev Mannali offers simple yet profound advice: create a goal, pursue it with fervent determination, and always keep people at the center of your mission. This people-centric approach, combined with a clear vision and strong leadership, has been the bedrock of SUT Super Specialty Hospital’s success.
