Business media is a fast-paced ecosystem thriving on constant change. It demands agility to navigate shifting trends and platforms. Leaders who excel here are masters at crafting compelling narratives that resonate with target audiences across diverse channels.
Sharon Verma stands exemplifies excellence in this robust landscape. As the Associate Director heading Conference Production and Learning Experience at Transformance Forums, she brings a blend of research acumen, curiosity-driven vision, and a passion for reshaping the business media industry.
Sharon’s mission is clear—to highlight the crucial role of conference producers in India. She actively collaborates with internal and external stakeholders to deliver value to businesses and give back to the community. Her leadership has led to the launch of some of the business world’s hidden gems, crafting thought leadership journeys that have made significant impacts.
With expertise spanning content development, HR policies, marketing strategies, market research, customer experience, and more, Sharon has enhanced conference brand portfolios across diverse industry verticals. Her academic credentials include a dual MBA degree from Cardiff Metropolitan University, UK, specializing in Human Resources and Marketing, along with a PGDM degree from Universal Business School.
“I am a Conference Producer” – The Unheard Voice, the Hidden Brain, the Invisible Effort
As a conference producer, Sharon orchestrates vibrant events that serve as the heartbeat of professional networking and innovation. Her mission is to transform ideas into captivating experiences, meticulously curating content and managing logistics to ensure every conference becomes a memorable symphony of knowledge and connections.
Sharon takes pride in the intricate details that make each event unique. She understands the importance of selecting the right speakers, topics, and formats to engage the audience fully. “I focus on every element to create an impactful experience,” she says. Her work involves coordinating with various stakeholders, from speakers to venue managers, ensuring seamless execution.
Behind the scenes, Sharon’s efforts often go unnoticed, yet they are crucial to the event’s success. Her role demands creativity, precision, and relentless dedication. She balances numerous tasks, anticipating challenges and devising solutions promptly. Sharon’s passion for her work drives her to push boundaries, creating events that not only inform but also inspire.
Navigating the Nexus
While pursuing her MBA at Cardiff University, Sharon delved into writing research papers on diverse themes, presenting them at various conferences, including inter-college and international exchange programs. Her proficiency in this area earned her a campus placement for the unique profile of “Conference Producer.” Her professors believed in her potential, and Sharon was particularly excited about the research aspect of this role.
Sharon’s career in the conference industry began in 2018, marking the start of an exciting journey filled with learning, knowledge, innovation, and networking. Her role provides a unique platform to gain insights into the daily work life of CXOs and access to enriching experiences across industries.
Inspirational Insights
The pivotal moment in Sharon’s career was the resounding success of a landmark conference that shattered attendance records and garnered rave reviews for its groundbreaking content and seamless execution. This event catapulted her career to new horizons.
Among her notable successes are events like the CFO, Chief Data Officers Conclave, Learning and Development, and many more.
Sharon’s achievements speak volumes. She has been recognized as a university topper in marketing, a star performer, and a Women Leader under 30. Her prowess in content curation earned her accolades from Business Outreach, and she’s been listed among Asia’s Top 100 Influential Women by Diva Planet Magazine.
Certified in media and advertising, Six Sigma, and Business English from Cambridge University, Sharon is well-equipped to lead in this competitive arena. Her research skills have seen her present papers on the future of the banking sector and advertising effectiveness at international conferences.
Noteworthy among her accomplishments are India’s first unique subject conferences, including the Sales L&D Summit, Organization Development Summit and Awards, CRM World Summit & Awards, and the GST Forum across Tier 1 & Tier 2 Cities. Her Indo-Cybersecurity Business Summit, representing the Canadian Counsel, showcased her ability to create context and deliver precise statements aligning with industry needs.
Deciphering Complexity
The early days were a whirlwind of challenges for Sharon. She had to decipher the diverse needs of various industries, build a robust network of thought leaders, and master the art of event logistics in the vibrant yet complex landscape of India. Each challenge served as a stepping stone to greater resilience and expertise.
Overcoming obstacles requires a blend of resourcefulness and resilience for Sharon. She leans heavily on her network for support, remains agile in the face of unforeseen challenges, and turns every setback into a learning opportunity, emerging stronger and more determined each time.
The Power of Engagement
A defining decision in Sharon’s career is to infuse conferences with interactive elements like dynamic round table sessions and role-play panel discussions. This transforms the attendee experience, making conferences informative, truly engaging and impactful. Sharon believes, “This approach makes our events stand out, offering participants a unique and memorable experience.”
Mastering the Art
To grow, Sharon immerses herself in global conferences, absorbing diverse perspectives and cutting-edge practices. She builds strong alliances with industry titans and continuously adapts to new technologies, ensuring she stays ahead of the curve and delivers unparalleled experiences.
Sharon harnesses the power of targeted digital marketing, leverages the influence of industry leaders for promotion, and builds a brand synonymous with innovation and quality. Engaging social media campaigns and compelling content marketing serve as the pillars of her strategy.
Sharon’s signature touch lies in crafting conferences that resonate deeply with attendees. By delivering highly relevant and thought-provoking content, personalized experiences, and fostering a culture of excellence, she creates conferences that have unique themes and are well-aligned with the industry scenario. Sharon emphasizes, “It’s about creating experiences that leave a lasting impact on participants.”
Catalyst for Growth
The most valuable lesson for Sharon is the necessity of perpetual evolution. The business media landscape is ever-changing, and thriving within it demands a relentless pursuit of knowledge, an openness to change, and a deep commitment to understanding and exceeding audience expectations. Sharon reflects, “Staying relevant means embracing change and continuously innovating to meet the needs of our audience.”
Sharon’s work has been a catalyst for countless collaborations and innovations. By creating platforms for industry leaders to converge and share insights, she’s played a pivotal role in driving professional growth and propelling entire sectors forward, leaving an indelible mark on the industry.
Sharon emphasizes, “Bringing people together fosters collaboration and sparks innovation that benefits the entire industry.”
Approach to Growth
Looking ahead, Sharon envisions expanding their conferences globally, incorporating cutting-edge technologies to elevate attendee experiences, and continuing to lead the charge in thought leadership and industry innovation. She says, “The future is a canvas, and I’m ready to paint it with bold strokes of creativity and excellence.”
Building Resilience and Success
For those embarking on this exhilarating journey, Sharon’s advice is to stay insatiably curious and passionately connected. “Embrace change, seek out emerging trends, and prioritize delivering extraordinary value,” she advises.
She emphasizes the importance of building a strong network, welcoming feedback, and remembering that every challenge is an opportunity in disguise.
