Prime Highlights:
- Microsoft has integrated OpenAI’s Sora AI model into Bing, allowing users to create AI-generated videos from text prompts for free.
- Users can generate up to 10 videos at no cost; additional videos require Microsoft Rewards points.
Key Facts:
- The Bing Video Creator is currently available on mobile devices, with desktop support coming soon.
- Such videos are restricted to 5 seconds in duration and utilize a vertical 9:16 aspect rate.
- The service can be accessed only when the user is signed in with a Microsoft account.
Key Background :
Microsoft has introduced a new AI-powered video creation feature in its Bing search engine, powered by OpenAI’s advanced Sora text-to-video model. This move marks an important development in making AI-generated video content more accessible to everyday users without requiring advanced technical skills or expensive software.
The new feature, named Bing Video Creator, allows users to create short videos by inputting descriptive text prompts. The service is initially made available on the mobile version of Bing, allowing users to turn their ideas or stories instantly into engaging video clips. Each user can make up to 10 videos at no cost before having to use Microsoft Rewards points—points accumulated from Bing searches or spending in the Microsoft Store—to create more videos.
Every video produced using Bing Video Creator is limited to 5 seconds in length and is in the vertical 9:16 aspect ratio, made for mobile viewing. Although the desktop version is not yet live, Microsoft has made plans to offer it on more platforms in the near future. The users can select the speed of video generation among various options, but the maximum speed is also not very quick considering how complicated AI video rendering is.
This launch places Microsoft Bing in direct competition with other AI video tools, such as Google’s Veo, by offering a seamless integration within its existing search ecosystem. It also expands the reach of OpenAI’s Sora, which until now was primarily accessible to ChatGPT Plus and Pro subscribers, opening up AI video creation to a much wider audience.
Generally, Microsoft’s adoption of Sora as part of Bing is an important milestone in democratizing video creation, making it easier for anyone with a Microsoft account to produce engaging videos from basic text inputs — all at no cost for the first few uses.
